Waterproof Protection
Spill coffee, track in mud, or deal with pet accidents—our waterproof core means you can clean up and move on without worry.
Scratch Resistant
High-traffic areas and active households meet their match with surfaces that resist scratches from furniture, pets, and daily wear.
Easy Installation
Our click-lock system lets you transform rooms in hours, not days, with professional-looking results and no special tools required.
Built for Real Life
From muddy boots to midnight snacks, our floors handle whatever your family dishes out while looking effortlessly beautiful year after year.
Find Your Perfect Floor
Whether you’re updating a single room or transforming your entire home, we have the right flooring solution for every space and lifestyle.
Luxury Vinyl Plank
Luxury Vinyl Tile
Rigid Core Collection
Outdoor & Specialty
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More Ways to Transform Your Space
Beyond flooring, these carefully selected products complete your home renovation with the same commitment to quality and performance you expect.
Built Different
Smartcore started when a group of flooring engineers got tired of seeing homeowners choose between durability and style. We develop luxury vinyl planks and tiles that actually perform like they look—combining the authentic textures you want with the structural integrity your home needs. Every product goes through rigorous testing because floors take a beating, and yours shouldn’t show it.
We focus on the engineering that others skip. While most flooring companies prioritize quick installation or flashy marketing, we obsess over the details that matter after year five: how the wear layer holds up to your dog’s claws, whether the locking system stays tight when your house settles, if the color stays true under that big south-facing window. Our team includes materials scientists and manufacturing specialists who’ve spent decades perfecting the balance between performance and aesthetics.
The “smart” in Smartcore isn’t about technology for its own sake—it’s about intelligent design choices that make your life easier. Our click-lock installation system works the first time, our scratch-resistant surface handles real family life, and our water-resistant core means spills don’t become disasters. We manufacture in facilities that maintain strict quality standards because consistency matters when you’re covering your entire home.
David R.
Installation was surprisingly straightforward – finished our entire basement in a weekend. The click-lock system is genius, and the waterproof feature has already saved us during a minor flood.
Jennifer M.
I was skeptical about vinyl looking like real hardwood, but guests constantly ask what type of wood we used. The texture and grain detail are incredibly realistic, and it’s so much easier to maintain than our old oak floors.
Carlos T.
Best investment we made during our kitchen renovation. Dropped a cast iron pan right on it – not even a scratch. My wife spilled an entire pot of spaghetti sauce, and it cleaned up in seconds.